Phox Glass Alkaline 9 Cup Water Filter Pitcher

Phox is a multi-award winning water filtration brand hailing from Glasgow, Scotland. Founded in 2018, Phox's mission is to address the growing issue of bottled water by providing beautifully designed hydration products that are environmentally conscious.

The key to overcoming the bottled water industry lies in water filtration, but the existing industry has its own environmental challenges, with millions of plastic cartridges ending up in landfills each year. Phox is here to provide a solution to this ever-increasing single-use plastic problem.

The Phox filtration system is designed to transform standard tap water into beautifully clean and great-tasting water. The brand's refillable filter cartridge is the first of its kind, allowing users to simply replace the granules within, rather than discarding the entire cartridge.

Phox's commitment to sustainability extends to their manufacturing process, with all products produced within 50 miles of their UK headquarters. The refill packs are also designed to be letterbox-friendly, requiring only the filtration granules to be shipped, reducing transportation emissions.

To ensure users always have access to fresh, clean water, the Phox app sends notifications when it's time to change the filter, which is designed to last for 40 gallons or 30 days, whichever comes first.

The Phox V2 water filter comes with a glass jar and BPA-free plastic components, weighing 3.7 lbs without water. For those looking for a pitcher to store in the fridge, the Phox Wave model was specifically designed for this purpose.

Phox offers three different refill packs to cater to various water hardness levels:

The Alkaline Pack: Retains calcium and adds magnesium for clean, mineral-rich water, suitable for areas where limescale is not an issue.

The Clean Pack: Designed to combat moderate water hardness, removing contaminants like copper, chlorine, lead, and addressing unpleasant tastes and odors.

The Softener Pack: Tailored for very hard water areas.

All Phox refill packs are effective in reducing lead, copper, and chlorine from the water.

Phox's commitment to sustainability and user-friendly features make it a standout choice in the water filtration market. The brand's innovative approach to reducing single-use plastic waste and providing customizable solutions for better hydration is a testament to their mission of creating a more environmentally conscious future.

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